I'm Fernando Báez, and I am a visual director, UI/UX designer & typography lover, with more than 7 years experience in the design world. I’m also speaker at university and some other design schools. 

I love minimal design, simple, easy to understand and clean, but not for only creating pretty things: I love pretty things only if they work. Taking care of client product is always my aim. I think we as designers must work like artisans, creating well-though stuff and then beautify them.

I consider myself as a hardworking and reliable person, who works with passion and who just love facing new challenges.

I studied Computer Programming & Industrial Design, but digital world has always fascinated me. I started as a freelance designer when I was studying at university, (more than 7 years ago) and since then, I have work more than 4 years in agency, managing people & digital projects for clients such as PlayStation, Disney Pixar, Philips, Reebok, Heineken or BBVA. 

I love working with people, specially if they have the same passion I have for what they do. 

Why don't we work together?